This week AHR is introducing DEALS FOR PLANNERS (original - yes!) Each and every week, AHR will select one or two of the most exciting Hotel Deals out there for Meeting Planners. With our extensive hotel relationships, we get news of all the best deals, specials and incentives of interest to Meeting and Event Professionals. So... call us about these featured hot deals, or just call us any time - we'll have many more deals where those came from. |
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A new study shows dropping price won’t overcome bad online reviews at Trip Advisor, Yelp and other review sites; If your online reviews are negative - guests won’t even consider you. Period.
New research from SAS and The Pennsylvania State University, shows that reviews trump price. In fact, negative reviews will eliminate hotels from consideration - regardless of any low prices. The Top Observations: Reviews and price are most influential Hotel reviews contributed the most to consumer decisions, followed by price. Negative reviews remove hotels from the running Consumers will trade a lower price for a hotel with better reviews. Dropping the price won't help WIth negative reviews, your hotel is removed from the consumer's considerations, period All other things equal, consumers still prefer a low price Hotels need to pay attention to their reviews compared to competitors when setting rates. Consumers only notice high ratings and rankings The content and language of reviews doesn't matter – only that reviews are negative or positive. In a nutshell, getting getting hotel guests is no longer just a matter of low prices. With the advent of social media, hotel reviews travel as fast as they're formed. Guest opinions are broadcast on Facebook, Twitter, blogs, YouTube, websites and message boards for the whole world to see and share. See the whole article here. |
Ron RobertsonPresident and Founder of AHR - Helping Meeting Planners find the best hotels and resorts for meetings for over 22 years. ArchivesCategories
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